Five atypical marketing strategies that every startup should know
The current market scenario is filled with competition, so much so that a new marketing strategy sounds like Holy Grail. But if you look up a little close, most companies use the same old marketing strategies that 100+ companies are using.
If you are a startup that wants to fill a hole in the market with its products and services, and if the already used marketing strategies sound daunting to you, then fret not. YoungRush is here to fill your plate with five unique marketing strategies that can set your goals out of the ballpark.
So without any further ado, let’s get started.
Major publication is your ticket to growth
It is essential to build strong relationships with potential people who can leverage your business, but it is even more important to network with extensive publications. Since major publications have a lot of traffic stored in their kitty, a couple of features can kick start your marketing seamlessly. It can also bring in many potential customers towards your lane, which can further grow your business.
Extend towards a particular community
If you want to swiftly pull in a user base, you must know about your specific target audience. Generate unique content for this community so that they can deeply understand your products and services.
When you create content understood by your target audience, you can upscale the marketing of your startup.
Contests/competitions can work wonders
If you want to create an engaging user base, then contests can work the best. There are a lot of major brands that do it but not all realize the value of it. Startups can rank vehemently by conducting contests or competitions, resulting in your customers receiving free goodies. Facebook is regarded as the best platform to run fun competitions or contests.
Brand collaborations
The only bridge that lies in between you and a large audience base is brand collaboration. Partner up with an extensive brand because their user base can become your new customers. Even if you think that you cannot anchor in large brands, chart out a strategic partnership.
Freebies
A significant chunk of marketing is making people realize your brand. Brand awareness can help your business in the long run, where you can do it through Freebies. Free T-shirts or stickers can help your customers realize your brand.
Sometimes marketing is all about how you make the most of it by pouring in all the strategies in the skeleton of your products and services. Startups should think outside the box and pay heed to creative marketing rather than just slugging in with the general/common marketing tactics.
If you think your company needs a lending hand, not just marketing but also a lending hand, we at YoungRush can help. We help companies take a burden off their plate by offering virtual HR services that are economical and innovative.